Radboud Universiteit Nijmegen · Master Marketing · International Brand Management (MANMMA035A)
Here are the best resources to pass International Brand Management (MANMMA035A) at Radboud Universiteit Nijmegen. Find International Brand Management (MANMMA035A) study guides, notes, assignments, and much more. We also have lots of notes, study guides, and study notes available for Master Marketing at Radboud Universiteit Nijmegen.
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Summary of H1 through 14 of the book strategic brand management for the course International Brand Management for the master marketing at Radboud University. Chapters are all exam relevant.
- Summary
- • 56 pages •
Summary of H1 through 14 of the book strategic brand management for the course International Brand Management for the master marketing at Radboud University. Chapters are all exam relevant.
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Summary of all IBM mandatory articles. Also the articles that were no longer needed at the last are in it, these titles are highlighted in red.
- Summary
- • 56 pages •
Summary of all IBM mandatory articles. Also the articles that were no longer needed at the last are in it, these titles are highlighted in red.


Summary of H1 through 14 of the book strategic brand management for the course International Brand Management for the master marketing at Radboud University. Chapters are all exam relevant.
- Book
- Summary
- • 56 pages •
Summary of H1 through 14 of the book strategic brand management for the course International Brand Management for the master marketing at Radboud University. Chapters are all exam relevant.


Summary of all the lectures & articles based on the book: Keller, Kevin Lane & Vanitha Swaminathan: Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition, Pearson Education Limited, 2019. Exam grade with this summary: 8.5
- Book
- Summary
- • 26 pages •
Summary of all the lectures & articles based on the book: Keller, Kevin Lane & Vanitha Swaminathan: Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition, Pearson Education Limited, 2019. Exam grade with this summary: 8.5

Vier verplichte vakken samenvattingen 2019-2020 (blok 1&2).
Zonder het Methodology vak.
Zonder keuzevakken van blok 3.
- Bundle
- • 4 items •
Vier verplichte vakken samenvattingen 2019-2020 (blok 1&2).
Zonder het Methodology vak.
Zonder keuzevakken van blok 3.


Summary of all exam relevant articles and chapters 1, 7, and 15. Notes from lectures and guestlectures also included.
[For the chapters that are not included in this summary, it is indicated which chapter it was in the previous edition of the book]

Book:
Keller, Kevin Lane & Vanitha Swaminathan: Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition, Pearson Education Limited, 2019. ISBN 4969 	ONLY CHAPTER 1, 7, and 15

List of articles:
Goldfarb (2001): Let...
- Book & Bundle
- Summary
- • 78 pages •
Summary of all exam relevant articles and chapters 1, 7, and 15. Notes from lectures and guestlectures also included.
[For the chapters that are not included in this summary, it is indicated which chapter it was in the previous edition of the book]

Book:
Keller, Kevin Lane & Vanitha Swaminathan: Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition, Pearson Education Limited, 2019. ISBN 4969 	ONLY CHAPTER 1, 7, and 15

List of articles:
Goldfarb (2001): Let...

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Summary of the book strategic brand management for the course international brand management. Writer of the book is Keller. It is from the chapters 1 till 13.
- Summary
- • 72 pages •
Summary of the book strategic brand management for the course international brand management. Writer of the book is Keller. It is from the chapters 1 till 13.

This all-in-one bundle includes:
Summary Customer Behavior Peter & Olson 9th edition
Summary Articles Customer Behavior (2016-2017)
Summary Articles Marketing Performance (2016-2017)
Summary Articles International Brand Management (2016-2017)
Summary Articles Marketing & Innovation (2016-2017)
Mindmap summary Methodology for Mark. & Str. Research
- Bundle
- • 6 items •
- Summary Consumer Behavior Peter & Olson 9th edition • Summary
- Summary Articles Consumer Behavior 2016-2017 • Summary
- Summary articles Marketing Performance 2016-2017 • Summary
- Summary articles International Brand Management 2016-2017 • Summary
- Summary articles Marketing & Innovation 2016-2017 • Summary
- And more ….
This all-in-one bundle includes:
Summary Customer Behavior Peter & Olson 9th edition
Summary Articles Customer Behavior (2016-2017)
Summary Articles Marketing Performance (2016-2017)
Summary Articles International Brand Management (2016-2017)
Summary Articles Marketing & Innovation (2016-2017)
Mindmap summary Methodology for Mark. & Str. Research

Almost everything you need to survive block 2! Bundle of the summary for Marketing & Innovation and International Brand Management. Good luck studying!
- Bundle
- • 2 items •
Almost everything you need to survive block 2! Bundle of the summary for Marketing & Innovation and International Brand Management. Good luck studying!

Summary of all articles for the course International Brand Management in the master Marketing, Radboud University, 2016-2017. Includes the following articles: Goldfarb (2001), Keller (1993), Keller (2016), Tavassoli et al. (2014), Sujan & Bettman (1989), Thompson et al. (2006), Krishnan (1996)
Christodoulides et al. (2015), Gensler et al. (2013), Hewett et al. (2016), Batra et al. (2012), Malär et al. (2011), Simonin & Ruth (1998), Muniz & O’Guinn (2001), Bottomley & Holden (2001), Shine et a...
- Bundle
- Summary
- • 46 pages •
Summary of all articles for the course International Brand Management in the master Marketing, Radboud University, 2016-2017. Includes the following articles: Goldfarb (2001), Keller (1993), Keller (2016), Tavassoli et al. (2014), Sujan & Bettman (1989), Thompson et al. (2006), Krishnan (1996)
Christodoulides et al. (2015), Gensler et al. (2013), Hewett et al. (2016), Batra et al. (2012), Malär et al. (2011), Simonin & Ruth (1998), Muniz & O’Guinn (2001), Bottomley & Holden (2001), Shine et a...