Radboud Universiteit Nijmegen · Master Marketing · International Brand Management (MANMMA035A)

Here are the best resources to pass International Brand Management (MANMMA035A) at Radboud Universiteit Nijmegen. Find International Brand Management (MANMMA035A) study guides, notes, assignments, and much more. We also have lots of notes, study guides, and study notes available for Master Marketing at Radboud Universiteit Nijmegen.

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International Brand Management: Summary Articles Lectures Chapter 1,7, and 15
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Summary of all exam relevant articles and chapters 1, 7, and 15. Notes from lectures and guestlectures also included. [For the chapters that are not included in this summary, it is indicated which chapter it was in the previous edition of the book] Book: Keller, Kevin Lane & Vanitha Swaminathan: Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition, Pearson Education Limited, 2019. ISBN 4969 ONLY CHAPTER 1, 7, and 15 List of articles: Goldfarb (2001): Let...

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SALE! ALL-IN-ONE BUNDLE MASTER MARKETING
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This all-in-one bundle includes: Summary Customer Behavior Peter & Olson 9th edition Summary Articles Customer Behavior (2016-2017) Summary Articles Marketing Performance (2016-2017) Summary Articles International Brand Management (2016-2017) Summary Articles Marketing & Innovation (2016-2017) Mindmap summary Methodology for Mark. & Str. Research

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Summary International Brand Management + Marketing & Innovation 2016-2017
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Almost everything you need to survive block 2! Bundle of the summary for Marketing & Innovation and International Brand Management. Good luck studying!

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Summary articles International Brand Management 2016-2017
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Summary of all articles for the course International Brand Management in the master Marketing, Radboud University, 2016-2017. Includes the following articles: Goldfarb (2001), Keller (1993), Keller (2016), Tavassoli et al. (2014), Sujan & Bettman (1989), Thompson et al. (2006), Krishnan (1996) Christodoulides et al. (2015), Gensler et al. (2013), Hewett et al. (2016), Batra et al. (2012), Malär et al. (2011), Simonin & Ruth (1998), Muniz & O’Guinn (2001), Bottomley & Holden (2001), Shine et a...

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  • by rosalieverkerk • 
  • uploaded  15-01-2017
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