Online Marketing Communication

Summary of Marketing Fundamentals, An international perspective. The following chapters and paragraphs are included in this summary: - Chapter 1 - Chapter 2.1, 2.7 and 2.8 - Chapter 6.1, 6.2 and 6.3 - Chapter 7.1, 7.4 and 7.8 - Chapter 9.1, 9.2, 9.3, 9.4, 9.5 and 9.6 - Chapter 10.1, 10.2, 10.3, 10.4, 10.5 and 10.6 - Chapter 12.1, 12.2, 12.3 and 12.4 - Chapter 13.1 and 13.2