Maastricht University · International Business · Marketing Management (EBC2009)

Here are the best resources to pass Marketing Management (EBC2009) at Maastricht University. Find Marketing Management (EBC2009) study guides, notes, assignments, and much more. We also have lots of notes, study guides, and study notes available for International Business at Maastricht University.

All 11 results

Marketing Management Summary
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This is a summary of all the relevant chapters for marketing management, given in the second year of International Business. It covers the exam-relevant chapters of the book 'Marketing Management custom edition for Maastricht University' compiled by Tim Hilken. Summarised chapters: CH8 Product, branding and packaging decisions; CH9 Developing new products; CH11 Services: the intangible product; CH13 Pricing concepts for establishing value; CH15 Retailing and omnichannel marketing; CH16 Adverti...

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  • Summary
  •  • 16 pages • 
  • by mijanourademakers • 
  • uploaded  07-12-2018
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Summary Marketing Management (Book Research Methods for Business)
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Summary of the Research part of the course Marketing Management, period 2 year 2 IB. If you have any questions, feel free to send me a message!

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  • Summary
  •  • 8 pages • 
  • by IBstudent • 
  • uploaded  17-05-2015
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