Hogeschool Windesheim · International Business and Languages · International Marketingcommunication (IBLVM3.IM.1819)

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Samenvatting Integrated Advertising, Promotion, and Marketing Communications
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Samenvatting van het boek Integrated Advertising, Promotion, and Marketing Communications. Kenneth E. Clow - Donald Baack - Eighth Edition Hoofdstukken 1 t/m 15 (m.u.v Hoofstuk 14) - Voorbeelden van modellen en figuren. - Aan het eind van elk hoofdstuk de key words. - Begrippen en definities genoemd. ---------------------------------------------------------------------------------------------------------------------------------- Summary of the book Integrated Advertising, Promotion, and Mark...

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