Strategic Market Management

Hogeschool van Amsterdam (HvA)

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David A. Aaker, Damien D. Mcloughlin

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Summary of all the chapters (1-14) from the book Strategic Market Management from David Aaker.

Summary of the Key Learnings of the book ''Strategic Market Management''

Strategic Market Management Summary (1-15)

Samenvatting van het tweede gedeelte van het boek.

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