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result 8! Marketing: Real People, Real Decisions Solomon, Michael R.; Marshall, Greg; Stuart, Elnora; Barnes, Bradley; a.o. ISBN 9781292227191

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result 8! Marketing: Real People, Real Decisions Solomon, Michael R.; Marshall, Greg; Stuart, Elnora; Barnes, Bradley; a.o. ISBN 7191, IMEM, creative business, clear and concise, including tables and figures.

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  •  Book
  • Summary
  •  • 19 pages • 
  • by tessasteemers • 
  • uploaded  23-01-2020
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Marketing Year 2 Quarter 1

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This summary covers the topics: BCG Matrix, Confrontation Matrix with strategies per quadrant, Product and Pricing strategies with the product life cycle, market penetration and market skimming, Place and communication strategies including distribution channels, push and pull strategy. Further, the highlights of the book 'Principles of Marketing' by Philip Kotler (7th edition) are covered regarding: Chapter 1, 8, 11, 12, 14, and 15. This is for the Marketing exam of International Business year...

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  •  Book
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  •  • 32 pages • 
  • by marilynnwit • 
  • uploaded  20-12-2019
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Marketing & sales, Y1Q1

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Marketing & sales summary covering: 1. show understanding of the role of sales in a company and demonstrate comprehension of questioning techniques in a (sales) conversation, in order to be able to identify customer needs; 2. describe and interpret a customer journey of both consumers and businesses, in order to gain insight into the experiences that customers go through when interacting with a company/brand and in customer (buying) behaviour; 3. show understanding of digital marketing (includ...

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  •  Book
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  •  • 16 pages • 
  • by daldihi • 
  • uploaded  26-10-2019
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