Marketing tools Study guides, Class notes & Summaries

This thesis researches the need for both online and offline marketing communication for a mid-range clothing brand in Australia. The thesis however can be applied to any company, as the theory and research questions allow for it; it is very broad. Main research question: "Marketing Approaches for small businesses in Australia; which one is more effective?’’ The most common online and offline communication strategies are discussed. Then the company is being investigated: how effective are th...

This is the summary for Marketing Tools exam of the first Semester at Homeschool Utrecht. With this summary, I got 8.6/10 for my Marketing exam. This summary covers chapter 9, 11, 25.2, 25.3, 35.2 and 37.2 - all the chapters you need to study for your Marketing exam.

Summary chapter 9, 11, 25, 26, 35.2 and 37.2 of the book Surridge Gillespie, Business, Cambridge International AS and A Level, Hodder Education, 2018. ISBN 978 1444 181 395 I made this summary during my first year of IB at Hogeschool Utrecht. This summary contains around 30 pages, with some pictures. I passed the exam with an 8 by learning this summary. Good luck!

This summary is in full correct English and reviewed by my teacher. The summary is originated from the book called 'Business'. This summary is useful for the subject marketing. The summary contains the full chapters 9, 10 and 11.

Summary Marketing Tools Cambridge International AS and A level Business Malcolm Surridge & Andrew Gillespie ISBN: 9781444181395 Chapters 9: What is marketing? - 9.1: The role of marketing and its relationship with other business activities - 9.2: Supply and demand - 9.3: Features of markets - 9.4: Producer and consumer markets - 9.5: Niche versus mass marketing - 9.6: Segmentation methods 11: Marketing mix - 11.1: The marketing mix - 11.2: The role of the customer (the 4 Cs) - 11.3: Product -...

First year international business studies marketing tools semester 1 term A summary. Chapter's 9, 10, 11, 25, 26, 35.2, 37.2