This summary provides a guide to all the need-to-know information for your exam. It covers all chapters of the book that needs to be studied for your exam. Covers International Marketing, Digital Marketing and Sustainable Business Models.

Summary – Integrated Case (ICA1) All of the literature needed for the ICA1 exam in the first period, first year International Business 3 year program summarised. Marketing Marketing: an Introduction (2020) 18th edition, Global Edition, by Kotler and Armstrong - Chapter 10: Marketing Channels: Delivering Customer Value - Chapter 12: Communicating Customer Value: Advertising and Public Relations - Chapter 14: Direct, Online, Social Media, and Mobile Marketing Finance and Accounting ...

Summary of all the marketing chapters covered in the exam.

A summary of chapters 1, 6, 8, 10, 11, 12, 14, 15, 17, 18 & 19 of International Marketing by Pervez N. Ghauri and Philip Cateora. This summary was made specifically for Year 2, Period 4 of International Business at Hanze UAS but it suitable for anyone who needs to learn these chapters from the book for an upcoming exam! Includes the summary as well as additional questions taken from the mock exam.

A summary of Marketing: An Introduction, chapters 1, 2, 3, 6, 7, 8, 9, 10, 12, 14 & 16 by Gary Armstrong and Philip Kotler with Marc O. Opresnik (ISBN 6508) using the Cornell note taking method. This summary was made specifically for Year 1, Period 3 of International Business at Hanze UAS but is suitable for anyone who needs to learn these chapters from the book for an upcoming exam! Includes the summary as well as extra room for taking notes.

This summary includes all 4 sessions that were part of the online / digital marketing course taught in period 3 of year 2 at IBS. The only thing it does not include is the 4 videos that were part of the material as well, as I assume these videos change ever year. The keywords and most important terms are highlighted so that they are easier to learn!

Complete summary of the Marketing book. Includes all the important terms, slides and class notes. Everything you need for the exam:)

Includes all the important terms of the book and some examples. In addition, extra notes from classes/slides have been added:)

LBVB20SIM2: I summarized the 4 YouTube videos that we have to study for Digital Marketing. (IBS Year 2, Period 3) Video 1; How Digital Marketing Will Change in 2021: Video 2; Instagram Analytics for Business Accounts Video 3; The Role Of Voice Search Webinar Highlights with Clark Boyd | Digital Marketing Institute: Video 4; Top 3 data risks in Cloud Security

All information from the powerpoints and the additional videos can be found in this Summary! If you have any questions, send me a message!