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  3. 2.2 Campaign Planning And Implementation

2.2 Campaign Planning and Implementation

Hanzehogeschool Groningen (Hanze)

Here are the best resources to pass 2.2 Campaign Planning and Implementation. Find 2.2 Campaign Planning and Implementation study guides, notes, assignments, and much more.

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Communication Theory (Campaigning and Advertising etc.), Exam Preparation Communication Theory (Campaigning and Advertising etc.), Exam Preparation

  • Communication Theory (Campaigning and Advertising etc.), Exam Preparation

  • Class notes • 44 pages • 2022
  • A summary of the chapters of the book and the PowerPoints of the course. Covers among other things: - Integrated marketing communications - Message strategies & Creative Concept - Marketing Communication Objectives - Budgeting - Advertising General & Offline - Online Communications - Direct Marketing - Public Relations - Sponsorship - Media Planning - Pre-Testing - Campaign evaluation research - Ethics and GDPR Handwritten on the iPad using GoodNotes. Including visualisations...
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Summary for CCPI2 Theory Campaign: Planning and Implementation 2020-2021 Summary for CCPI2 Theory Campaign: Planning and Implementation 2020-2021

  • Summary for CCPI2 Theory Campaign: Planning and Implementation 2020-2021

  • Summary • 58 pages • 2021
  • Summary for CPI2 Theory CAMPAIGN: PLANNING AND IMPLEMENTATION 2020-2021 - Includes all powerpoint and lecture notes
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