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Marketing Strategy & Competitive Positioning

Breda University of Applied Sciences

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Marketing Strategy and Competitive Positioning

Marketing Strategy and Competitive Positioning

Graham J. Hooley, Nigel Piercy

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  • Summary Marketing Book

  • Summary • 54 pages • 2019
  • This is a summary of the book "Hooley, G., Piercy, N., Nicoulaud, B. and Rudd. J. (2017), N.F., Marketing Strategy and Competitive Positioning, 6/E, Pearson United Kingdom". Including chapter 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 16, 17, 18, important articles and lecture notes. This is all you need to prepare yourself for your Marketing exam. Please note: some sentences are shorten to make the document more compact.
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