Integrating mobile into the mix to increase brand awareness, generate leads and win sales,” figure 3, p. 10, Aerodeon.

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Integrating mobile into the mix to increase brand awareness, generate leads and win sales,” figure 3, p. 10, Aerodeon.
  • Integrating mobile into the mix to increase brand awareness, generate leads and win sales,” figure 3, p. 10, Aerodeon.

  • Answers • 4 pages • 2019
  • Chapter 16 outlines mobile technology adoption patterns, mobile marketing channels, and mobile campaign planning. Complete the following assignment: Select a business or nonprofit organization or a brand and plan a mobile marketing campaign for it. Use the process shown in Figure 16.5 on page 449 and described in the section “Mobile Marketing Campaign Planning” on pages 449-450 as your guide. Be sure to address the six essential questions of planning a campaign. Your completed assignment s...
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