From your own perspective, how has the drug industry changed in types of products offered?

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From your own perspective, how has the drug industry changed in types of products offered?
  • From your own perspective, how has the drug industry changed in types of products offered?

  • Answers • 6 pages • 2019
  • Case 1 WHEN FAILURE IS THE NORM Few companies would accept a 96% failure rate. But in the pharmaceutical industry, a one-digit success rate is the norm. One such company is Pfizer Inc. To find the next big drug, Pfizer spends $152 million a week funding over 400 early-stage drug development projects. Ninety-six percent of those efforts will ultimately bomb. Most compounds prove to be unstable, unsafe, or unsuitable for human use. Pfizer may have the biggest R&D operation of any company in the wo...
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