Do you think Dick Smith is hypocritical in making use of his image of patriotism to brand his

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Do you think Dick Smith is hypocritical in making use of his image of patriotism to brand his
  • Do you think Dick Smith is hypocritical in making use of his image of patriotism to brand his

  • Answers • 4 pages • 2019
  • Attached is the case study, 'Patriotic Marketing: An Australian Case Example; that we have to refer to within our response. Australian ownership of business simply jingoism?’ The copy of the ad reads: ‘Newspaper journalist, Dennis Shanahan, has been running a campaign against Dick Smith Foods, claiming that it is “feeding paranoia” and “jingoism” to promote the advantages of Australian owned businesses. ‘At the same time Mr Shanahan pushes the advantages of ‘Australian Mad...
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