Although the external marketing environment is largely uncontrollable, marketers must always be aware of the many forces that may impact the business.

Although the external marketing environment is largely uncontrollable, marketers must always be aware of the many forces that may impact the business. Last document update:   ago

Before you start this Assignment, make sure you have reviewed the SWOT tutorial located in the Reading area. In your Discussion you addressed entering the U.S. market from abroad. Now in this Assignment, you will take a look at the global marketplace in which, thanks to the Internet, even small companies can participate. The external marketing environment is full of opportunities and threats that can have a profound effect on the success or failure of a company, a brand, or a product in the glo...