Res 351 Study guides, Class notes & Summaries

RES/351 1) Northwest Airlines applied mathematical models to determine which customers in its database were currently responsible for most of its profitability and which customers were not currently profitable but had similar characteristics to the most profitable customers. Northwest Airlines utilized _____ to identify these customers. A. computer programming B. data warehousing C. customer relationships management D. data mining 2) Minute Maid sees research as the fundamental first st...

RES/351 1) Northwest Airlines applied mathematical models to determine which customers in its database were currently responsible for most of its profitability and which customers were not currently profitable but had similar characteristics to the most profitable customers. Northwest Airlines utilized _____ to identify these customers. A. computer programming B. data warehousing C. customer relationships management D. data mining 2) Minute Maid sees research as the fundamental first st...

RES 351 WEEK 4 Understanding Business Research Terms and Concepts: Part 1 Identify two articles in the University Library: one in which the business problem is researched using a qualitative design and the other using a quantitative design. Summarize each of the research designs. Write a 350- to 700-word paper in which you compare and contrast the two approaches: • What are the strengths and weaknesses of each approach? • How can they be used most effectively in a combined approach? • Whic...

RES 351 WEEK 3 Stages of the Research Process Purpose of Assignment The importance of peer-reviewed studies is vital in business research. Students will have the opportunity to find examples of peer-reviewed sources to both apply to their research in this course, but also to help understand the importance of using scholarly sources in general. Students will also use this assignment to dig into the various stages of research including purpose, the research hypothesis, variables, and design meth...

RES 351 Final Exam Guide 1) Northwest Airlines applied mathematical models to determine which customers in its database were currently responsible for most of its profitability and which customers were not currently profitable but had similar characteristics to the most profitable customers. Northwest Airlines utilized _____ to identify these customers. 2) Minute Maid sees research as the fundamental first step in any business decision, and it created proprietary methods for conducting r...

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