MKT435 (MKT435)

MKT 435 Week 1 Impact of Consumer Behavior on Marketing Strategy Paper Choose an organization with which you are familiar. Write a 700- to 1,050-word paper in which you review the impact of consumer behavior on this organization’s marketing strategy. Review and evaluate a specific example of how this organization utilized its knowledge of consumer behavior to adjust its marketing strategy.  How did this organization figure out what its target market wanted?  How was the organization’s ...