Marketing
University of Mumbai
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Introduction to Marketing Management
- Study guide • 127 pages • 2019
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A complete insight into Marketing management, market research and marketing information systems, Consumer buying behaviour, phases of the consumer buying process, market segmentation, target marketing, marketing mix, Distribution and promotion decisions, Distribution channnels, promotion, product life cycle, factors affecting pricing
Study guide
Introduction to Marketing Management
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A complete insight into Marketing management, market research and marketing information systems, Consumer buying behaviour, phases of the consumer buying process, market segmentation, target marketing, marketing mix, Distribution and promotion decisions, Distribution channnels, promotion, product life cycle, factors affecting pricing
$4.99
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