Texas A&M MKTK 508 Test Ch 4 Quiz
Texas A&M MKTK 508 Test Ch 4 Quiz
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Texas A&M MKTK 508 Test Ch 4 Quiz
- Exam (elaborations) • 9 pages • 2017
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Question
QUESTION 1
1. Which of the following is one of the key disadvantages of online market research?
Online research is expensive.
Online research is time consuming.
People tend to be dishonest online.
Online research lacks versatility.
Samples can be small and skewed.
5 points
QUESTION 2
1. Which of the following is an advantage of online research?
Samples are generally representative of the target population.
Members of online panels and communities tend to have low turnover.
Online re...
Exam (elaborations)
Texas A&M MKTK 508 Test Ch 4 Quiz
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ago
Question QUESTION 1 1. Which of the following is one of the key disadvantages of online market research? Online research is expensive. Online research is time consuming. People tend to be dishonest online. Online research lacks versatility. Samples can be small and skewed. 5 points QUESTION 2 1. Which of the following is an advantage of online research? Samples are generally representative of the target population. Members of online panels and communities tend to have low turnover. Online re...
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