MKT 571 Final Exam / MKT571 Final Exam
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MKT 571 Final Exam / MKT571 Final Exam (Latest)

1) Which of the following is most closely associated with a proactive marketing orientation? 
A. It involves delivering superior value.
B. It is about understanding and meeting customers’ expressed needs.
C. It represents the “make and sell" philosophy.
D. The marketer focuses on the customers’ latent or hidden needs.

2) Marketing __________ is the art and science of choosing target markets and getting, keeping, and growing customers throug...
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MKT 571 Final Exam / MKT571 Final Exam•MKT 571 Final Exam / MKT571 Final Exam
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MKT571 Final Exam/ MKT 571 Final Exam ( 2 versions: 2017, 2018) (Already graded A)• By QUIZBANK
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MKT 571 Final Exam / MKT571 Final Exam (Latest)

1) Which of the following is most closely associated with a proactive marketing orientation? 
A. It involves delivering superior value.
B. It is about understanding and meeting customers’ expressed needs.
C. It represents the “make and sell" philosophy.
D. The marketer focuses on the customers’ latent or hidden needs.

2) Marketing __________ is the art and science of choosing target markets and getting, keeping, and growing customers throug...