MGT 240 Test Exam

Q1. ________ refers to sellers being preoccupied with their own products and losing sight of underlying consumer needs. a. The product concept b. Selling myopia c. Marketing management d. Marketing myopia e. Value proposition Q2. The art and science of choosing target markets and building profitable relationships with them is called ________ a. societal marketing b. positioning c. marketing management d. segmentation e. selling Q3. Frequent flyer programs offered by airlines are an example of a ...