MBA565 Module 3 Quiz 2017
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MBA565 Module 3 Quiz 2017 1
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Question
Question 1 (1 point) Question 1 Saved
The __________ model is a popular model of decision making that requires information about how useful or important each attribute is to the customer making a brand choice and how customers perceive the brands in the evoked set in terms of their attributes.
Question 1 options:
multi-attribute
cluster
compensatory
attribution
Question 2 (1 point) Question 2 Saved
Which of the following analyses is more useful for trend-spotting than for developing seg...
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MBA565 Module 3 Quiz 2017•MBA565 Module 3 Quiz 2017
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Question
Question 1 (1 point) Question 1 Saved
The __________ model is a popular model of decision making that requires information about how useful or important each attribute is to the customer making a brand choice and how customers perceive the brands in the evoked set in terms of their attributes.
Question 1 options:
multi-attribute
cluster
compensatory
attribution
Question 2 (1 point) Question 2 Saved
Which of the following analyses is more useful for trend-spotting than for developing seg...