Corporate Reputation and Identity

Hogeschool Utrecht (HU)

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Corporate Reputation and Identity Course Summary

Corporate Reputation and Identity Course Summary
Class notes • 54 pages • 2016

contains all information from the PowerPoint slides from the lectures in Block A of the year 2016-2017. These notes are then enriched with all the additional more in-depth information from the recommended book for this course - Joep Cornellissen's "Corporate Communication: A guide to theory and practice" from 2014 (ISBN-c). Basically, this is all the information you need to grasp the material and ace your exam.

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Corporate Reputation and Identity

Hogeschool Utrecht (HU)

Corporate Reputation and Identity Course Summary

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