Sales and E Commerce

Summary for E-commerce year 1, term 3 What is included: * Fletcher, J., Fyall, A., Gilbert, D., & Wanhill, S. (2013). Tourism Principles and Practise (5 ed.). Harlow: Pearson Education Limited. chapter 22 * Kotler, P., Armstrong, G., Harris, L., Piercy, N., Broere, F., Borchert, T., Vink, L. (2017). Principels of Marketing (7 ed.). Amsterdam: Pearson Education Benelux. chapter 16 *Powerpoints * Sheet from BB *M – booklet to be obtained through the Inholland library.

Summary incl. sales department, distribution channel, importance sales in tourism, customer rating, tasks account manager, (contents) sales plan, organisation, SWOT, Segmentation, Typologie of Handy, DESTEP/PESTEL, SERVQUAL, fam trip, sales activities, sales/elovator pitch, B2B/B2C, Direct Marketing, buying decision process, Internet 2.0 and more.