Service Marketing

Harvard University, Cambridge University

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Changing phase of customer service
  • Changing phase of customer service

  • Summary • 1 pages • 2020
  • Service marketing is marketing based on relationship and value. It may be used to market a service or a product. Marketing services is different from marketing goods because of the unique characteristics of services namely, intangibility, heterogeneity, perishability and inseparability.
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Consumer research
  • Consumer research

  • Summary • 6 pages • 2020
  • Service marketing is marketing based on relationship and value. It may be used to market a service or a product. Marketing services is different from marketing goods because of the unique characteristics of services namely, intangibility, heterogeneity, perishability and inseparability.
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LOYALTY PROGRAMS
  • LOYALTY PROGRAMS

  • Summary • 14 pages • 2020
  • Service marketing is marketing based on relationship and value. It may be used to market a service or a product. Marketing services is different from marketing goods because of the unique characteristics of services namely, intangibility, heterogeneity, perishability and inseparability.
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Product
  • Product

  • Summary • 8 pages • 2020
  • Service marketing is marketing based on relationship and value. It may be used to market a service or a product. Marketing services is different from marketing goods because of the unique characteristics of services namely, intangibility, heterogeneity, perishability and inseparability.
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Service Marketing
  • Service Marketing

  • Summary • 7 pages • 2020
  • Service marketing is marketing based on relationship and value. It may be used to market a service or a product. Marketing services is different from marketing goods because of the unique characteristics of services namely, intangibility, heterogeneity, perishability and inseparability.
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