Globalizing Business
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Globalizing Business 1
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This document covers the key concepts and chapters from Globalizing Business, 3rd Edition by Peng. It explains major themes such as global strategy, international trade, cross-cultural management, global market entry, and competitive dynamics in international business. The material is structured to support students preparing for exams or seeking a clear, organized understanding of globalization and its impact on business operations.
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This document covers the key concepts and chapters from Globalizing Business, 3rd Edition by Peng. It explains major themes such as global strategy, international trade, cross-cultural management, global market entry, and competitive dynamics in international business. The material is structured to support students preparing for exams or seeking a clear, organized understanding of globalization and its impact on business operations.