Service Marketing
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Services Marketing
- Class notes • 97 pages • 2017
- $10.49
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This course aims at enabling students to apply marketing concepts and principles to the
unique challenges and opportunities of services marketing to create customer value.
Course Contents
Unit I
Introduction to Services Marketing: Meaning and Nature of Services Growing Importance of Services
Sector; Classification of Services and Marketing Implications; Services Marketing Management Process.
(10 Hours)
Unit II
Understanding Consumer Behavior in Services; Consumer Decision Making in Services, ...
Class notes
Services Marketing
Last document update:
ago
This course aims at enabling students to apply marketing concepts and principles to the unique challenges and opportunities of services marketing to create customer value. Course Contents Unit I Introduction to Services Marketing: Meaning and Nature of Services Growing Importance of Services Sector; Classification of Services and Marketing Implications; Services Marketing Management Process. (10 Hours) Unit II Understanding Consumer Behavior in Services; Consumer Decision Making in Services, ...
$10.49
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