Marketing research and analysis Study guides, Class notes & Summaries

Looking for the best study guides, study notes and summaries about Marketing research and analysis? On this page you'll find 2 study documents about Marketing research and analysis.

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all notes for consumer marketing research

all notes for consumer marketing research
Summary • 14 pages • 2023
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Consumer Marketing Research notes for October 2023. All topics covered in the 6 lectures. With practical examples at the bottom of the document with result section and analysis.

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IBA YEAR I - Marketing Management (BT1203)

IBA YEAR I - Marketing Management (BT1203)
Summary • 63 pages • 2020

Summary of all the compulsory literature of the course Marketing Management (BT1203) of the International Bachelor of Business Administration. Consist of the mandatory readings from week one: the marketing environment, week two: market research, competitive analysis, consumer behaviour, week three: segmentation & targeting, week four: positioning & pricing strategy, week five: product, branding strategy, channel strategy and week seven: marketing communication strategy & neuromarketing

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Marketing research and analysis Study guides, Class notes & Summaries

all notes for consumer marketing research

IBA YEAR I - Marketing Management (BT1203)

And that's how you make extra money