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  3. Consumer Behavior & Marketing Actions (CM2062)

Consumer Behavior & Marketing Actions

Erasmus Universiteit Rotterdam (EUR)

Here are the best resources to pass Consumer Behavior & Marketing Actions. Find Consumer Behavior & Marketing Actions study guides, notes, assignments, and much more.

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Consumer Behavior

Consumer Behavior

Michael G. Solomon

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Consumer Behavior & Marketing Actions - Key Concepts Consumer Behavior & Marketing Actions - Key Concepts

  • Consumer Behavior & Marketing Actions - Key Concepts

  • Study guide • 20 pages • 2019
  • Following the course, this document explains key concept out of the lectures and course literature in a structured manner
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Summary (Entire Course): CM2062 Consumer Behaviour & Marketing Action Summary (Entire Course): CM2062 Consumer Behaviour & Marketing Action

  • Summary (Entire Course): CM2062 Consumer Behaviour & Marketing Action

  • Summary • 73 pages • 2019
  • A full summary of the course CM2062 Consumer Behaviour & Marketing Action, including all chapters required for reading from Solomon (2017), articles and all lecture notes (examples included).
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Consumer Behaviour Solomon 11th edition, chapter 1, 2, 3 Consumer Behaviour Solomon 11th edition, chapter 1, 2, 3

  • Consumer Behaviour Solomon 11th edition, chapter 1, 2, 3

  • Summary • 10 pages • 2018
  • A detailed summary in bullet points of chapters 1, 2, 3 of Michael Solomon's Consumer Behaviour: Buying, Having, Being 11th edition
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