COM 539 Final Exam Guide

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COM 539 Final Exam Guide (New, 2018)
Exam (elaborations) • 9 pages • 2018

1. Relative to Americans, Canadians are more likely to be: Happy and casual Educated and informal Bilingual and formal Sociable and casual 2. Which of the following is an acceptable method of negotiating the price objection? Apologize for the product’s high price Clarify the link between price and quality Make price the focal point of your presentation Focus on an individual product feature 3. John Bieland, the equipment buyer for Great Lakes Manufacturing, purchased two large riveting machine...