Chap006 TEST BANK Basic Marketing by E. Jerome McCarthy, 18th edition
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183. (p. 155) An expectation is 
A. an event that a person likes to remember. 
B. a positive cue. 
C. an unfulfilled need. 
D. an outcome that a person looks forward to. 
E. None of the above. 
 
ans.D 
 
184. (p. 155) Trust is the confidence a person has in the promises or actions of 
A. another person. 
B. a brand. 
C. a company. 
D. a recommender. 
E. All of the above. 
 
ans.E
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Chap006 TEST BANK Basic Marketing by E. Jerome McCarthy, 18th edition•Chap006 TEST BANK Basic Marketing by E. Jerome McCarthy, 18th edition
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183. (p. 155) An expectation is 
A. an event that a person likes to remember. 
B. a positive cue. 
C. an unfulfilled need. 
D. an outcome that a person looks forward to. 
E. None of the above. 
 
ans.D 
 
184. (p. 155) Trust is the confidence a person has in the promises or actions of 
A. another person. 
B. a brand. 
C. a company. 
D. a recommender. 
E. All of the above. 
 
ans.E