Marketing

This report explains the marketing plan of new business service for launching a book shop to provide a facility to the customers by putting covers to the school books. This service is my own concept & my creation. It introduced to the market with a great help for students. I have conducted Marketing environment, Market segmentation, pricing strategy for service, Distribution channel for service, Promotional activities, Marketing Mix for my business etc.

Business Development through Innovation is for middle and senior managers who are responsible for business and/or new product development as well as for entrepreneurs who want to enhance their managerial skills in how to turn innovation into business growth. This focuses on a new business idea generation which has been converted into a business concept and then feasibility studies have been conducted to analyze the feasibility of the business idea. Accordingly, a comprehensive business implement...

In this essay I introduce, discuss and contrast critically Mars brand, also I demonstrate the competitor analysis of Mars. Moreover this assignment will define then critically examine the technique of market segmentation