BUSI 520
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BUSI 520 | BUSI520 
Chapter 1: Defining Marketing for the 21st Century 
 
GENERAL CONCEPT QUESTIONS 
 
 
Multiple Choice 
 
1.	Good marketing is no accident, but a result of careful planning and ________. 
a.	execution 
b.	selling 
c.	strategies 
d.	tactics 
e.	research 
Answer: a		Page: 4			Level of difficulty: Medium 
 
2.	Marketing is both an “art” and a “science”—there is constant tension between the formulated side of marketing and the ________ side. 
a.	creative 
b.	selling 
c.	...
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BUSI 520 | BUSI520 
Chapter 1: Defining Marketing for the 21st Century 
 
GENERAL CONCEPT QUESTIONS 
 
 
Multiple Choice 
 
1.	Good marketing is no accident, but a result of careful planning and ________. 
a.	execution 
b.	selling 
c.	strategies 
d.	tactics 
e.	research 
Answer: a		Page: 4			Level of difficulty: Medium 
 
2.	Marketing is both an “art” and a “science”—there is constant tension between the formulated side of marketing and the ________ side. 
a.	creative 
b.	selling 
c.	...