BUSI 430 EXAM 4

Question 1 1. While it is important for a database to record every transaction with a customer, recording of interactions that are unrelated to a purchase are not necessary. True False 2 points Question 2 1. Premiums are prizes or gifts consumers receive when purchasing products. True False 2 points Question 3 1. In ad tracking research, if respondents are asked if they have a "general positive feeling about a brand," the measure obtained is which type of score? Impression Brand image...

Question 1 While it is important for a database to record every transaction with a customer, recording of interactions that are unrelated to a purchase are not necessary. True False 2 points Question 2 Premiums are prizes or gifts consumers receive when purchasing products. True False 2 points Question 3 In ad tracking research, if respondents are asked if they have a "general positive feeling about a brand," the measure obtained is which type of score? Impression Brand image Emotional ...