Intro to Communications COM 101 (COM101)

All class notes for the entire class of COM 101.

The document presents a comprehensive TEST BANK for Advertising Promotion and Other Aspects of Integrated Marketing Communications," 9th Edition, authored by Terence A. Shimp and J. Craig Andrews. Divided into five parts, it covers a wide range of topics in Integrated Marketing Communications (I.M.C.). Part I introduces I.M.C. and explores brand equity, accountability, adoption, naming, and ethical considerations. Part II delves into fundamental I.M.C. planning, including segmentation, targeting...

These notes are detailed, organized with quotes from professors mouth notated & quotes from the slideshow

This is a study guide for the first exam in BU's COM 101

This document contains lecture, textbook, and discussion notes from COM 101, lectures 7-12.

This document contains lecture, discussion section, and textbook notes for the third and final exam of COM 101 at Boston University, taught by Tammy Vigil.

These notes contain textbook, lecture, and discussion section notes from Fall 2014 of COM 101, lectures 1-7.