Consumer Behavior
Boston University
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Ups and Downs of Social Media
- Presentation • 18 pages • 2017
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A presentation looking at 3 different articles regarding social media campaigns, both successful and unsuccessful.
The campaigns were: JP Morgan twitter question, Michelle Obama Gimme 5 and Hashtag Hijacking.
Presentation
Ups and Downs of Social Media
Last document update:
ago
A presentation looking at 3 different articles regarding social media campaigns, both successful and unsuccessful. The campaigns were: JP Morgan twitter question, Michelle Obama Gimme 5 and Hashtag Hijacking.
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