MKM602

Asia e University

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Entrepreneurship Fundamentals: Ideas, Innovation & Building Sustainable Businesses
  • Resumen

    Entrepreneurship Fundamentals: Ideas, Innovation & Building Sustainable Businesses

  • Entrepreneurship is not about luck or motivation quotes — it is about understanding problems, creating value, and building sustainable solutions. This book is designed to help A/L, Diploma, Higher Diploma, and Degree students understand entrepreneurship in a clear, structured, and practical way, without unnecessary complexity. What this book teaches you: Core entrepreneurship concepts explained simply Entrepreneurial mindset & opportunity identification Idea generation and inno...
  • STEPFURTHER
    $7.89 Más información
Digital Marketing Fundamentals: Concepts, Channels & Practical Understanding
  • Resumen

    Digital Marketing Fundamentals: Concepts, Channels & Practical Understanding

  • Digital marketing is no longer optional — it is a core skill for marketers, entrepreneurs, and business students. This book is designed to give students a strong foundation in digital marketing, combining academic theory + real-world practice + fun explanations to make learning easy and effective. What this book covers: Digital marketing concepts explained clearly SEO, SEM, Social Media & Content Marketing Email & Influencer Marketing Digital marketing funnels & customer jou...
  • STEPFURTHER
    $6.54 Más información
Branding Basics: Building Identity, Positioning & Brand Loyalty
  • Resumen

    Branding Basics: Building Identity, Positioning & Brand Loyalty

  • Products are made in factories. Brands are built in minds. This book explains branding in a simple, powerful, and practical way, perfect for students who want to understand how brands are really built. What this book offers: Clear branding concepts with real examples Easy explanations for complex branding ideas Fun storytelling + professional knowledge Exam-friendly definitions Practical brand-building mindset Topics Covered: What is a brand? Branding vs marketin...
  • STEPFURTHER
    $7.49 Más información
Understanding Customers: Consumer Behavior, Segmentation & Buying Decisions
  • Resumen

    Understanding Customers: Consumer Behavior, Segmentation & Buying Decisions

  • Why do customers buy some products and ignore others? This book helps you think like a customer, not just memorize theory. Perfect for students who want to understand consumer behavior in real life. What this book offers: Easy explanation of consumer behavior Practical buying-decision examples Clear breakdown of segmentation & targeting Funny but mature storytelling Exam-ready answers with examples Topics Covered: Who is a customer? Consumer behavior basics Fa...
  • STEPFURTHER
    $5.97 Más información
Marketing Foundations: Concepts, Principles & Practical Understanding
  • Resumen

    Marketing Foundations: Concepts, Principles & Practical Understanding

  • Are you struggling to understand marketing concepts in a simple and clear way? This book is specially designed for A/L, Diploma, Higher Diploma, and Degree students who want to master marketing fundamentals without confusion. What this book offers: Clear explanations of core marketing concepts Simple language with real-life examples Funny, memorable explanations (so you don’t forget ) Exam-oriented definitions and tips Practical understanding, not just theory Topics C...
  • STEPFURTHER
    $5.98 Más información
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