Bridge to Business (KSB600)
American University
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Cenabal
- Case • 8 pages • 2019
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Abstract: Jennifer Mcdonald was the owner of Cenabal, a Omega-3 supplement company in 2006. In an effort to raise capital by offering equity, she came across an offer from a pair of investors offering her a total of $200,000 for 25% equity, each. If she accepted this offer, McDonald would have the funds she was seeking, but would give up half of the control over her company.
Case
Cenabal
Last document update:
ago
Abstract: Jennifer Mcdonald was the owner of Cenabal, a Omega-3 supplement company in 2006. In an effort to raise capital by offering equity, she came across an offer from a pair of investors offering her a total of $200,000 for 25% equity, each. If she accepted this offer, McDonald would have the funds she was seeking, but would give up half of the control over her company.
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