AED 3701, UNISA
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AED 3701, UNISA 1
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S 355 1
Latest content AED 3701, UNISA
Business Communication 
Semester I – Notes 
Unit 1: Theory of Communication 
Chapter I 
Concept of Communication 
The English word ‘communication’ has been derived from the Latin word, ‘Communicare’ which means 
to impart or participate or to transmit. The word ‘Communicare’ is derived from the root ‘Communis’ 
which means to make common or to share. 
Communication is 1) the activity or process of sharing or exchanging ideas, feelings, information, 
experience between two or...
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AED 3701, UNISA•S 355