Adams State University BUS 304 Module 1 Quiz Principles of Marketing

Question 1 The strategic business unit (SBU) concept is best identified as a: 1. planning tool that separates tactical and operational issues for analysis. 2. marketing planning tool best suited to the needs of large, diversified organizations. 3. way to create units of business activity based solely on sales potential. 4. device used primarily to separate marketing costs from production expenses. 2 points Question 2 Which of the following is now the second-largest market in the world? 1. China ...

Question 1 The strategic business unit (SBU) concept is best identified as a: 1. planning tool that separates tactical and operational issues for analysis. 2. marketing planning tool best suited to the needs of large, diversified organizations. 3. way to create units of business activity based solely on sales potential. 4. device used primarily to separate marketing costs from production expenses. 2 points Question 2 Which of the following is now the second-largest market in the world? 1. China ...