Race, Gender, Ethnicity
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Research on the Perceptual Differences between Genders and Its Implications on Marketing Communication
- Essay • 22 pages • 2018
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This study analyses how perceptual differences between genders has reflection on marketing strategies particularly marketing communication. After reviewing existed literature, it became clear that there is huge gap especially for developing countries in the research area which combine economic and social factors and analyze them in reciprocal manner which create further problems in both spheres. Authors conducted primary and secondary research and analyzed data through perceptual and affective ...
Essay
Research on the Perceptual Differences between Genders and Its Implications on Marketing Communication
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ago
This study analyses how perceptual differences between genders has reflection on marketing strategies particularly marketing communication. After reviewing existed literature, it became clear that there is huge gap especially for developing countries in the research area which combine economic and social factors and analyze them in reciprocal manner which create further problems in both spheres. Authors conducted primary and secondary research and analyzed data through perceptual and affective ...
$3.49
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Did you know that on average a seller on Stuvia earns $82 per month selling study resources? Hmm, hint, hint. Discover all about earning on Stuvia