Brand Communication

Universiteit van Amsterdam (UvA)

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Brand Portfolio and Brand Architecture Strategies
Summary • 13 pages • 2015

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Brand Meaning and Brand Equity - Chapter 1 (Franzen, 2009)
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Brand Communication

Universiteit van Amsterdam (UvA)

Brand Portfolio and Brand Architecture Strategies

Brand Meaning and Brand Equity - Chapter 1 (Franzen, 2009)

Too much month left at the end of the money?