Maastricht University (UM) • Strategic Marketing
Latest uploads for Strategic Marketing at Maastricht University (UM). Looking for Strategic Marketing notes at Maastricht University (UM)? We have lots of notes, study guides and study notes available for Strategic Marketing at Maastricht University (UM).
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Courses Strategic Marketing at Maastricht University (UM)
Notes available for the following courses of Strategic Marketing at Maastricht University (UM)
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Consumer Psychology EBC4079 1
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Customer analysis 1
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Marketing Research 5
Latest notes & summaries Maastricht University (UM) • Strategic Marketing
All the articles summarized in one page. Includes Malhorta book.
- Summary
- • 44 pages's •
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Maastricht University•Consumer Psychology
Preview 4 out of 44 pages
All the articles summarized in one page. Includes Malhorta book.
Summary of Chapter 11 (Sampling: Design and Procedures) of Marketing Research: An applied orientation of Malhotra (sixth edition).
Including relevant figures/tables from the book.

- Book
- Summary
- • 8 pages's •
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Maastricht University•Marketing Research
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Marketing Research • Naresh K Malhotra, Naresh K. Malhotra• ISBN 9780136094234
Preview 2 out of 8 pages
Summary of Chapter 11 (Sampling: Design and Procedures) of Marketing Research: An applied orientation of Malhotra (sixth edition).
Including relevant figures/tables from the book.

Summary of Chapter 10 (Questionnaire and form design) of Marketing Research: An applied orientation of Malhotra (sixth edition).
Including relevant tables/figures from the book.

- Book
- Summary
- • 6 pages's •
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Maastricht University•Marketing Research
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Marketing Research • Naresh K Malhotra, Naresh K. Malhotra• ISBN 9780136094234
Preview 2 out of 6 pages
Summary of Chapter 10 (Questionnaire and form design) of Marketing Research: An applied orientation of Malhotra (sixth edition).
Including relevant tables/figures from the book.

Summary of Chapter 9 (MEASUREMENT AND SCALING: 
NONCOMPARATIVE SCALING TECHNIQUES) of Marketing Research: An applied orientation of Malhotra (sixth edition).
Including relevant tables from the book.
- Book
- Summary
- • 5 pages's •
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Maastricht University•Marketing Research
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Marketing Research • Naresh K Malhotra, Naresh K. Malhotra• ISBN 9780136094234
Preview 2 out of 5 pages
Summary of Chapter 9 (MEASUREMENT AND SCALING: 
NONCOMPARATIVE SCALING TECHNIQUES) of Marketing Research: An applied orientation of Malhotra (sixth edition).
Including relevant tables from the book.
Summary of Chapter 7 of Marketing Research: An applied orientation of Malhotra (sixth edition).
Including relevant tables from the book.

- Book
- Summary
- • 8 pages's •
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Maastricht University•Marketing Research
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Marketing Research • Naresh K Malhotra, Naresh K. Malhotra• ISBN 9780136094234
Preview 2 out of 8 pages
Summary of Chapter 7 of Marketing Research: An applied orientation of Malhotra (sixth edition).
Including relevant tables from the book.

Summary of Chapter 3 of Marketing Research: An applied orientation of Malhotra (sixth edition).
Including relevant tables from the book.
- Book
- Summary
- • 8 pages's •
-
Maastricht University•Marketing Research
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Marketing Research • Naresh K Malhotra, Naresh K. Malhotra• ISBN 9780136094234
Preview 2 out of 8 pages
Summary of Chapter 3 of Marketing Research: An applied orientation of Malhotra (sixth edition).
Including relevant tables from the book.
Summary articles consumer psychology/customer analysis EBC4079. Year 2017/2018
- Summary
- • 17 pages's •
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Maastricht University•Customer analysis
Preview 1 out of 17 pages
Summary articles consumer psychology/customer analysis EBC4079. Year 2017/2018