Consumer and Business Marketing

Vrije Universiteit Amsterdam (VU)

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Gevoelige Reus - the latest addition to the Witte Reus-brand
Case • 38 pages • 2011

Gevoelige Reus is the Witte Reus entry into the Light Duty Detergent market. An extensive market analysis learns us that there is not yet a value for money product in the LDD market, which is a big opportunity for Witte Reus.

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Consumer and Business Marketing

Vrije Universiteit Amsterdam (VU)

Gevoelige Reus - the latest addition to the Witte Reus-brand

And that's how you make extra money