Branding & Advertising Summary (2019)
Includes ALL lectures given by Peeter Verlegh and the guest lectures, compressed into 39 pages (incl. the papers).
Summary Branding & Advertising - Lectures Articles
This is a summary of all the material (articles & lectures) of Branding and Advertising for the MSc Marketing, sorted by lecture. This summary is as short as possible, without leaving important information out, so it contains all the important concepts, theories and studies. Good luck with your exam!