Marketing Communications
Popular textbooks · Show all (9) Hide
Integrated Advertising, Promotion, and Marketing Communications
Kenneth E. Clow, Donald E. Baack
3 documents
Integrated Advertising, Promotion and Marketing Communications Global Edition
Kenneth Clow, Donald Baack
1 documents
All 57 results
Sort by
-
Most Recent Marketing Communication Summary (2023) WebClips + Interactive Lectures
- Summary • 41 pages • 2023
-
Available in package deal
-
- $8.34
- 8x sold
- + learn more
This detailed summary covers everything for the Marketing Communication exam and has been built up through web clips and interactive lectures, including detailed notes and examples from discussions in class 2023.
-
Class notes Marketing Communications (328248)
- Class notes • 82 pages • 2024 Popular
-
- $9.44
- 1x sold
- + learn more
In-depth class notes summary, provides all information needed for the exam of the lectures. Interactives lectures are also included. Book summary is provided in a different document.
-
Class notes Marketing Communications (328248)
- Class notes • 82 pages • 2024
-
- $9.44
- + learn more
Complete summary of the class-notes, including the interactives lectures. In-depth summary, ready for the exam. Summary of the book chapters are not included, I made a seperate document for that.
-
Marketing Communications - Extensive Summary
- Summary • 56 pages • 2023
-
- $6.87
- + learn more
This document is an extensive summary for the course Marketing Communications and contains the key points of all the articles that are in the reading list and relevant for the exam + a summary of all the lectures.
-
Summaries for MSc Marketing Management (Core) Courses - 2023
- Package deal • 4 items • 2023
-
- $22.22
- 1x sold
- + learn more
This bundle includes various core courses that are being taught in the Marketing Management Master at Tilburg University. At this moment, it includes Marketing Channel Management, Brand Management, Strategic Marketing Management, and Marketing Communication.
As you read this, a fellow student has made another $4.70
-
Summary of all knowledge clips and compulsory articles
- Summary • 55 pages • 2023
-
- $4.88
- + learn more
Clear summary of all knowledge clips and compulsory articles. Articles are clearly distinguished from the knowledge clips, to make sure that no mistakes are made during studying. Furthermore, it contains a lot of elaboration with examples.
-
Lectures Anick Bosmans Tilburg University Marketing Communications
- Class notes • 7 pages • 2022
-
- $6.09
- + learn more
Lecture notes including the topics: Attention, Increasing (in)voluntary attention, Increasing processing fluency, Attention and attitude functions, A dual system approach to persuasion, Cognitive persuasion, Affect, Affective persuasion & Affect regulation. Lectures given by Anick Bosmans at Tilburg University, Master Program Marketing Management
-
Mandatory chapters MarCom
- Summary • 31 pages • 2022
-
- $8.88
- 16x sold
- + learn more
For the course Marketing Communications of the master Marketing Management at Tilburg University, you need to read/learn four chapters: 3, 4, 6 and 12 of the book Marketing Communications: A European Perspective of Patrick De Pelsmacker. 
 
This is a summary of those mandatory chapters.
-
Complete summary of all articles, lectures, and seminars of Marketing Communications | Business Elective for MSc Business Administration Universiteit van Amsterdam
- Summary • 48 pages • 2021
-
- $8.88
- 6x sold
- + learn more
A comprehensive summary of the required readings for Marketing Communications, as well as notes from the lectures and seminars, exam info and a list of articles. Course code: 6314M0342Y
-
Summary marketing communications chapter 3 4 7 13
- Summary • 19 pages • 2021
-
- $4.44
- + learn more
-
How did he do that? By selling his study resources on Stuvia. Try it yourself! Discover all about earning on Stuvia