Marketing Communications

Here are the best resources to pass Marketing Communications. Find Marketing Communications study guides, notes, assignments, and much more.

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Most Recent Marketing Communication Summary (2023) WebClips + Interactive Lectures Popular
  • Most Recent Marketing Communication Summary (2023) WebClips + Interactive Lectures

  • Summary • 41 pages • 2023
  • This detailed summary covers everything for the Marketing Communication exam and has been built up through web clips and interactive lectures, including detailed notes and examples from discussions in class 2023.
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Class notes Marketing Communications (328248) Popular
  • Class notes Marketing Communications (328248)

  • Class notes • 82 pages • 2024 Popular
  • In-depth class notes summary, provides all information needed for the exam of the lectures. Interactives lectures are also included. Book summary is provided in a different document.
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Class notes Marketing Communications (328248)
  • Class notes Marketing Communications (328248)

  • Class notes • 82 pages • 2024
  • Complete summary of the class-notes, including the interactives lectures. In-depth summary, ready for the exam. Summary of the book chapters are not included, I made a seperate document for that.
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Marketing Communications - Extensive Summary
  • Marketing Communications - Extensive Summary

  • Summary • 56 pages • 2023
  • This document is an extensive summary for the course Marketing Communications and contains the key points of all the articles that are in the reading list and relevant for the exam + a summary of all the lectures.
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Summary of all knowledge clips and compulsory articles
  • Summary of all knowledge clips and compulsory articles

  • Summary • 55 pages • 2023
  • Clear summary of all knowledge clips and compulsory articles. Articles are clearly distinguished from the knowledge clips, to make sure that no mistakes are made during studying. Furthermore, it contains a lot of elaboration with examples.
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Lectures Anick Bosmans Tilburg University Marketing Communications
  • Lectures Anick Bosmans Tilburg University Marketing Communications

  • Class notes • 7 pages • 2022
  • Lecture notes including the topics: Attention, Increasing (in)voluntary attention, Increasing processing fluency, Attention and attitude functions, A dual system approach to persuasion, Cognitive persuasion, Affect, Affective persuasion & Affect regulation. Lectures given by Anick Bosmans at Tilburg University, Master Program Marketing Management
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Mandatory chapters MarCom Mandatory chapters MarCom
  • Mandatory chapters MarCom

  • Summary • 31 pages • 2022
  • For the course Marketing Communications of the master Marketing Management at Tilburg University, you need to read/learn four chapters: 3, 4, 6 and 12 of the book Marketing Communications: A European Perspective of Patrick De Pelsmacker. This is a summary of those mandatory chapters.
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Complete summary of all articles, lectures, and seminars of Marketing Communications | Business Elective for MSc Business Administration Universiteit van Amsterdam
  • Complete summary of all articles, lectures, and seminars of Marketing Communications | Business Elective for MSc Business Administration Universiteit van Amsterdam

  • Summary • 48 pages • 2021
  • A comprehensive summary of the required readings for Marketing Communications, as well as notes from the lectures and seminars, exam info and a list of articles. Course code: 6314M0342Y
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Summary marketing communications chapter 3 4 7 13 Summary marketing communications chapter 3 4 7 13
  • Summary marketing communications chapter 3 4 7 13

  • Summary • 19 pages • 2021
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