Marketing for Pre master

Door het nieuwe boek waren er helaas geen passende samenvattingen meer op Stuvia. Hierdoor zelf een samenvatting geschreven waar jullie hopelijk ook iets aan hebben!

A summary of the book Hoyer/MacInnis/Pieters' Consumer Behavior, 8th Edition which is required to study for the course Marketing for pre-master when following the pre master Marketing Management at Tilburg University. The chapters 7 until 14 are summarised which are required to know for the second mid term of the course.

Samenvatting voor het vak 'Marketing for Pre-master' voor de Pre-master TISEM bij Tilburg University. Samenvatting H1 - H6 H1 : Understanding consumer behavior H2 : The psychological core H3 : Exposure, attention, perception and consumer behavior H4: Prior knowledge long-term memory H5: Attitudes based on high-effort H6: Attitudes based on low-effort

This is everything you need to know for the endterm test for the course Marketing for Pre-master at Tilburg University pre-master marketing management. This summary includes all details and info from all the knowledge clips given.

A summary of the book Hoyer/MacInnis/Pieters' Consumer Behavior, 8th Edition which is required to study for the course Marketing for pre-master when following the pre master Marketing Management at Tilburg University. The chapters 1 until 6 are summarised which are required to know for the first mid term of the course.

This summary is written for the course “Marketing for Pre-Master” during the semester Fall-2021 of the Pre-Master Marketing Analytics and Marketing Management. This document contains an overview of all lecture material, knowledge clips and lectures provided by the tutors.