Brand Management

Radboud Universiteit Nijmegen (RU)

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Strategic Brand management Strategic Brand management
  • Strategic Brand management

  • Summary • 213 pages • 2016
  • In this summery you can find Chapters 1 till 10 of the book "Strategic Brand Management, A European Perspective, Second edition". This summery is very detailed so you do not need to buy the book. You can delete for yourself the parts you do not wish to study to make this summery less pages
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Complete Summary Brand Management
  • Complete Summary Brand Management

  • Other • 164 pages • 2015
  • Summary of all chapters of the book and all articles! Boek: Strategic Brand Management (Keller, Aperia & Georgson, 2012)
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