Hogeschool Utrecht (HU) • International Marketing Management
Latest uploads for International Marketing Management at Hogeschool Utrecht (HU). Looking for International Marketing Management notes at Hogeschool Utrecht (HU)? We have lots of notes, study guides and study notes available for International Marketing Management at Hogeschool Utrecht (HU).
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Courses International Marketing Management at Hogeschool Utrecht (HU)
Notes available for the following courses of International Marketing Management at Hogeschool Utrecht (HU)
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Intercultural Sensitivity 1
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International Law 1
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Management Information Systems 1
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Market Entry Strategy 1
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Online Marketing Communication Study 1
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Project Management 1
Latest notes & summaries Hogeschool Utrecht (HU) • International Marketing Management
This thesis researches the need for both online and offline marketing communication for a mid-range clothing brand in Australia. The thesis however can be applied to any company, as the theory and research questions allow for it; it is very broad. Main research question: "Marketing Approaches for small businesses in Australia; which one is more effective?’’ The most common online and offline communication strategies are discussed. Then the company is being investigated: how effective are th...
- Book
- Thesis
- • 46 pages's •
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Hogeschool Utrecht•Online Marketing Communication Study
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Marketing Communication Strategy • Ko J.M.G. Floor, Fred van Raaij• ISBN 9789001782566
Preview 5 out of 46 pages
This thesis researches the need for both online and offline marketing communication for a mid-range clothing brand in Australia. The thesis however can be applied to any company, as the theory and research questions allow for it; it is very broad. Main research question: "Marketing Approaches for small businesses in Australia; which one is more effective?’’ The most common online and offline communication strategies are discussed. Then the company is being investigated: how effective are th...
Summary economics 1 year 2013/2014
- Book
- Summary
- • 11 pages's •
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Hogeschool Utrecht•Economics
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Macroeconomics • N. Gregory Mankiw, Mark P. Taylor• ISBN 9781408043929
Preview 2 out of 11 pages
Summary economics 1 year 2013/2014
Summary of the entire book "A Basic Guide to International Business Law" by H. Wevers, including a glossary
- Book
- Summary
- • 40 pages's •
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Hogeschool Utrecht•International Law
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A Basic Guide to International Business Law (first edition) • H. Wevers• ISBN 9789001815547
Preview 4 out of 40 pages
Summary of the entire book "A Basic Guide to International Business Law" by H. Wevers, including a glossary
Summary of the entire book "Export Planning" by Joris Leeman.
- Book
- Summary
- • 37 pages's •
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Hogeschool Utrecht•Market Entry Strategy
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Export Planning • Joris Leeman• ISBN 9789043017084
Preview 4 out of 37 pages
Summary of the entire book "Export Planning" by Joris Leeman.
summary of the entire course "Project Management", information from different sources: readers, ppts, links and videos
- Summary
- • 21 pages's •
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Hogeschool Utrecht•Project Management
Preview 3 out of 21 pages
summary of the entire course "Project Management", information from different sources: readers, ppts, links and videos
summary of the book "Management Information Systems" plus vocabulary section
- Book
- Summary
- • 84 pages's •
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Hogeschool Utrecht•Management Information Systems
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Management Information Systems • Kenneth C. Laudon, Jane P. Laudon• ISBN 9780132142854
Preview 3 out of 84 pages
summary of the book "Management Information Systems" plus vocabulary section
- Interview
- • 4 pages's •
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Hogeschool Utrecht•Intercultural Sensitivity
Preview 1 out of 4 pages