Consumer Behavior

Keywords of the course for final exam

Summary of the course for final exam

It is a summary written accoring to the learning objectives given by the teacher and contains some explanation in Chinese. Good luck!

It is a document with explanation of consumer behavior according to the learning objectives given by the teacher. I get an 8,5 in the multiple choices exam with it. Good luck guys! p.s. There is also a version containing Chinese explanation which can help Chinese fellow students. You can only download that version if you need because they are the same in the English parts.

It is a document with explanation according to the learning objective given by the teacher, and all the explanation are from the text books. I made it before the exam and get a 8,5 in the multipul choices exam. Hope it can help you a lot guys. p.s. There is also a version with some chinese exlpanation. Those who need that version can only down load that one because I only add chinese explanation and the English parts are just the same.

This is a summary of all 14 chapters of the book Consumer Behavior by Hoyer and MacInnis. I summarized the sixth edition of the book.

Consumer Behavior Wayne Hoyer Deborah J. Macinnis 6th Edition Summary Chapter 1-14

I summarised all relevant chapters of the course book 'Consumer Behaviour 6th edition' by Hoyer, Maclnnis & Pieters and added my notes from the weekly lectures. The document is structured by week and session, so very easy to follow.

This is a English summary from the book Consumer Behavior, written by Hoyer, MacInnes and Pieters. Covers chapters 1-14.