Services and marketing Study guides, Class notes & Summaries

MST summary articles for the exam Last document update:   ago

Including 16 of the 20 articles for the exam: 1. JONES, V. K. (2018). Voice-activated change: Marketing in the age of artificial intelligence and virtual assistants. Journal of Brand Strategy, 7(3), 233–245. 2. KUMAR, V., RAJAN, B., VENKATESAN, & LECINSKI, J. (2019). Understanding the Role of Artificial Intelligence in Personalized Engagement Marketing. California Management Review, 61(4), 135–155. 3. SALIMEN, J., YOGANATHAN, V., CORPORAN, J., JANSEN, B. J., & JUNG, S.-G. (2019). Machin...

Block 2, year 1 International Communication Last document update:   ago

Everything you need to know in Block 2 of the study International Communication year 1. Mean subjects: marketing, competitive advantages, integrated marketing communication, customer value, customer behaviour, online marketing, marketing research and products, services & brands. And more!